The Wine Paper 9

Preparing for a New Decade
  • Page 3 – Wine in the next Decade – The best opportunities
  • Page 6 – Do we have a brand yet? – The importance of regional branding
  • Page 12 – What we have done / can we do
  • Page 15 – The Top Ten Tips for Building Better Wine Busines
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PDF (1 MB)

The Wine Paper 8

Wine Marketing Australasia - Day 2
  • Page 3 – An accidental luxury brand?
  • Page 5 – Left brain wines
  • Page 8 – Meltdown and madness in the US?
  • Page 11 – What’s making the wine list?
  • Page 13 – Getting more from your Cellar Door
  • Page 18 – Where to now for Brand Australia
  • Page 21 – The Top Ten Tips for Building Better Wine Business
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PDF (2 MB)

The Wine Paper 7

Wine Marketing Australasia - Day 1
  • Page 3 – Introduction
  • Page 3 – Plenty of grapes, lots of opportunity?
  • Page 6 – [yellow tail] Delivering a global experiential brand platform
  • Page 9 – The McGuigan City Vineyard
  • Page 11 – Asian market opportunities
  • Page 14 – Alternative distribution channels
  • Page 16 – Global brand positioning
  • Page 20 - The Prof is in the tasting
  • Page 21 – The Top Ten Tips for Building Better Wine Business.
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PDF (4 MB)

The Wine Paper 6

Building a Better Wine Business
  • Domestic wine sales - How bad is it ?
  • Exports
  • US Market Update
  • UK Market Update
  • The “Top Ten Tips” for Building Better Wine Businesses
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PDF (854 KB)
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