The Wine Paper 43

The Top Ten Key Learnings from 2016
  • Page 3 – What Just Happened?
  • Page 4 – What did we learn? The TOP 10 Learnings from 2016
  • Page 14 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 42

Refreshing your Wine Business
  • Page 3 – Ten Things to Focus On
  • Page 13 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 41

To Export or not to Export?
  • Page 3 – That is the Question
  • Page 5 – Ready?
  • Page 8 – Set?
  • Page 9 – Go?
  • Page 13 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 40

Getting Engaged
  • Page 3 – Crowd Mentality
  • Page 4 – The Five Tribes of Social Media
  • Page 7 – Global Application?
  • Page 8 – Engagement Equals Higher Spend
  • Page 9 – Integrated Communication Strategy
  • Page 12 – Innovating Communication Strategy
  • Page 13 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 39

Making it to the Top
  • Page 3 – Seeing the Summit
  • Page 4 – Cost or Differentiation
  • Page 6 – Getting your Story Straight
  • Page 7 – Getting you Offer Right
  • Page 8 – Choosing your Channels
  • Page 9 – Picking your Partners
  • Page 10 – Pitching to Win
  • Page 11 – Coming Attractions
  • Page 13 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 38

Wine Visionaries
  • Highlights from the Wine Vision conference held recently in Bilbao, Spain
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