Taking the Direct Route 2019

$399.00

*This is a downloadable product

Category:

Description

Taking the Direct Route 2019 is the most comprehensive investigation ever into Direct to Customer Channels for Australian, New Zealand and South African wineries benchmarked against USA data. It provides a comprehensive analysis including what proportion of sales revenue is now direct, how fast the channel is growing, which activities are growing revenue fastest and how much money companies can expect to make.