Our wine industry DtC benchmaring exercise – Taking the Direct Route 2024 – is the most comprehensive investigation ever into Direct to Customer Channels for Australian, New Zealand and South African wineries. We also benchmark the 3 countires against USA data. It provides a comprehensive analysis including what proportion of sales revenue is now direct, how fast the channel is growing, which activities are growing revenue fastest and how much money companies can expect to make.
Taking the Direct Route 2024
$495.00
Our wine industry DtC benchmaring exercise – Taking the Direct Route 2024 – is the most comprehensive investigation ever into Direct to Customer Channels for Australian, New Zealand and South African wineries. We also benchmark the 3 countires against USA data. It provides a comprehensive analysis including what proportion of sales revenue is now direct, how fast the channel is growing, which activities are growing revenue fastest and how much money companies can expect to make.
