The Wine Paper 61
November 2020 - Stayin Alive
- FM4FW
- How Not to Make Money
- Valuing People
- Thinking Harder
- Outside Thinking
- Smarter Than You Think
- Keeping Faith
- The Top ten Tips for Building a Better Wine Business
PDF (439 KB)
The Wine Paper 60
Inspirational Figures
This time, we look at sources of inspiration in a time when inspiration is most needed.
- Page 3 – Golf, Bowls, Death
- Page 4 – Empire Building
- Page 5 – The Foundations
- Page 6 – Character Building
- Page 7 – Real Inspiration
- Page 8 – Giving Back
- Page 9 – The Top Ten Tips for Building a Better Wine Business
PDF (191 KB)
The Wine Paper 59
Speaking Directly
- Page 3 – ‘C’ Words
- Page 4 – Speaking Directly
- Page 5 – Direct in Current Context
- Page 7 – Offer Alignment
- Page 8 – Leveraging Technology
- Page 9 – Integrated Communication Strategy
- Page 11 – The Top Ten Tips for Building a Better Wine Business
PDF (461 KB)
The Wine Paper 58
Crunch Time for Wineries
- Page 3 – Failure 40 Years in the Making
- Page 4 – Making Decisions ‘Like a 28-Year-Old’
- Page 5 – Profit First
- Page 6 – Profit First (Or Not)
- Page 7 – Impoverished Thinking
- Page 8 – Devaluing Change
- Page 9 – Making Change
- Page 10 – The Top Ten Tips for Building a Better Wine Business
PDF (455 KB)
The Wine Paper 57
The Top 10 Mistakes made by Wine Businesses
- Page 3 – The Top Ten Wine Business Mistakes
- Page 12 – The Top Ten Tips for Building a Better Wine Business
PDF (297 KB)
The Wine Paper 56
The Power of Ideas
- Page 3 – The Power of Ideas
- Page 9 – Executing Abstract Ideas
- Page 12 – Betterment
- Page 13 – The Next Big Thing
- Page 14 – The Top Ten Tips for Building a Better Wine Business
PDF (2 MB)
The Wine Paper 55
Wine Business Management in China
- Page 3 – Distributor Management – The Concept
- Page 4 – Different but the Same
- Page 8 – Just Different?
- Page 9 – The Same
- Page 10 – Charity begins at home
- Page 11 – The Top Ten Tips for Building a Better Wine Business
PDF (692 KB)
The Wine Paper 54
Wine Pros
- Page 3 – The Whole Wine World
- Page 4 – Sparkling Wine
- Page 7 – White Wine
- Page 9 – Red Wine
- Page 11 – The Top Ten Tips for Building a Better Wine Business
PDF (1 MB)
The Wine Paper 53
The World’s Best Wine Brands
- Page 3 – The Most Important Thing
- Page 4 – Brand Building – One to Ten
- Page 7 – Brands to Emulate
- Page 14 – The Top Ten Tips for Building a Better Wine Business
PDF (659 KB)
The Wine Paper 52
The Seismic Shift taking place in wine preferences
- Page 3 – The Essence of Strategy
- Page 5 – Barbarians at the Gate
- Page 6 – A Seismic Shift in Tastes
- Page 12 – Turning up the Heat
- Page 13 – The Top Ten Tips for Building a Better Wine Business
PDF (945 KB)