The Wine Paper

The Wine Paper 61

November 2020 - Stayin Alive

• FM4FW
• How Not to Make Money
• Valuing People
• Thinking Harder
• Outside Thinking
• Smarter Than You Think
• Keeping Faith
• The Top ten Tips for Building a Better Wine Business

The Wine Paper 60

Inspirational Figures

This time, we look at sources of inspiration in a time when inspiration is most needed.

• Page 3 – Golf, Bowls, Death
• Page 4 – Empire Building
• Page 5 – The Foundations
• Page 6 – Character Building
• Page 7 – Real Inspiration
• Page 8 – Giving Back
• Page 9 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 59

Speaking Directly

• Page 3 – ‘C’ Words
• Page 4 – Speaking Directly
• Page 5 – Direct in Current Context
• Page 7 – Offer Alignment
• Page 8 – Leveraging Technology
• Page 9 – Integrated Communication Strategy
• Page 11 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 58

Crunch Time for Wineries

• Page 3 – Failure 40 Years in the Making
• Page 4 – Making Decisions ‘Like a 28-Year-Old’
• Page 5 – Profit First
• Page 6 – Profit First (Or Not)
• Page 7 – Impoverished Thinking
• Page 8 – Devaluing Change
• Page 9 – Making Change
• Page 10 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 57

The Top 10 Mistakes made by Wine Businesses

• Page 3 – The Top Ten Wine Business Mistakes
• Page 12 – The Top Ten Tips for Building a Better Wine Business

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The Power of Ideas

• Page 3 – The Power of Ideas
• Page 9 – Executing Abstract Ideas
• Page 12 – Betterment
• Page 13 – The Next Big Thing
• Page 14 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 55

Wine Business Management in China

• Page 3 – Distributor Management – The Concept
• Page 4 – Different but the Same
• Page 8 – Just Different?
• Page 9 – The Same
• Page 10 – Charity begins at home
• Page 11 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 54

Wine Pros

• Page 3 – The Whole Wine World
• Page 4 – Sparkling Wine
• Page 7 – White Wine
• Page 9 – Red Wine
• Page 11 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 53

The World’s Best Wine Brands

• Page 3 – The Most Important Thing
• Page 4 – Brand Building – One to Ten
• Page 7 – Brands to Emulate
• Page 14 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 52

The Seismic Shift taking place in wine preferences

• Page 3 – The Essence of Strategy
• Page 5 – Barbarians at the Gate
• Page 6 – A Seismic Shift in Tastes
• Page 12 – Turning up the Heat
• Page 13 – The Top Ten Tips for Building a Better Wine Business