The Wine Paper 80
Making it Count
This time, we look at the importance of using the right data to make long-term strategic business decisions.
Page 3 – Getting to Clarity
Page 7 – One Idea. Multiple perspectives.
Page 10 – From Analysis to Opportunity
Page 14 – The “Top Ten Tips” for Building a Better Wine Business
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The Wine Paper 79
Surfing the Next Wave
Page 3 – The Once in 40 Year Storm
Page 5 – Is This Really Happening?
Page 6 – Taking Control
Page 7 – Genuine Innovation
Page 10 – The Biggest Opportunity of All
Page 11 – The “Top Ten Tips” for Building a Better Wine Business
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The Wine Paper 78
The Key to Success
In this paper we discuss the secrets to Wine Business Success
Page 3 – The Key, The Secret
Page 4 – Define Success for Me
Page 5 – The Pointed End
Page 10 – Giving Back and Not Giving Up
Page 11 – The “Top Ten Tips” for Building a Better Wine Business
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The Wine Paper 77
In this Paper we discuss your most valuable asset, your wine brand’s home.
Page 3 – Home Sweet Home
Page 4 – Fit for Purpose
Page 8 – Customer Selection
Page 9 – Site Selection
Page 10 – The “Top Ten Tips” for Building a Better Wine Business
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The Wine Paper 76
Your Brand’s Bull’s Eye
Page 3 –Target Audience
Page 4 –Brand’s Story
Page 5 –Vision
Page 6 –Values
Page 7 –Brand Positioning
Page 8 – Category Membership
Page 9 – Being Distinctive
Page 10 – Your Offer, Brand Architecture and Communication Strategy
Page 11 – The “Top Ten Tips” for Building a Better Wine Business
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The Wine Paper 75
On Leadership
This time we discuss leadership in the context of the current crisis facing the Australian Wine Industry.
Page 3 – On Volcanism
Page 4 – What Leadership Looks Like
Page 7 – Sorting the Players Out
Page 8 – How do we Need to Play?
Page 10 – Leadership in Action
Page 11 – The “Top Ten Tips” for Building a Better Wine Business
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The Wine Paper 74
On-Premise Evolution
This time, we talk about rapid evolution in the Global On-Premise
Page 3 – On-Premise Opportunity
Page 4 – On-Premise Evolution
Page 5 – On-Premise Revolution
Page 7 – Why Italy Won
Page 8 – Why France is Winning
Page 9 – What’s Next?
Page 12 – The “Top Ten Tips” for Building a Better Wine Business
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The Wine Paper 73
Profiting Directly
This time, we talk about profiting from DtC Sales
Page 3 – The Set Up
Page 7 – People Power
Page 8 – Join the Club
Page 9 – Making it Happen
Page 10 – The “Top Ten Tips” for Building a Better Wine Business
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The Wine Paper 72
The Best of the Best
This time, we look at global best practice examples of the core wine business disaplines
Page 3 – The Best?
Page 4 – The Best Grapegrowing?
Page 6 – The Best Winemaking
Page 7 – The Best Creations
Page 9 – The Best Story Telling
Page 11 – The Best of Us
Page 12 – The “Top Ten Tips” for Building a Better Wine Business
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The Wine Paper 71
Re Connecting
This time, we look at the importance of relationships in the wine business
Page 3 – Fair Go?
Page 4 – Building Relationships
Page 5 – Actively Listening
Page 6 – You are the Project
Page 7 – A Hand Up Not a Hand Out
Page 8 – Bringing Everyone Along with You
Page 9 – Collaboration for Innovation
Page 10 – The “Top Ten Tips” for Building a Better Wine Business
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