The Wine Paper 60

Inspirational Figures

This time, we look at sources of inspiration in a time when inspiration is most needed.

  • Page 3 – Golf, Bowls, Death
  • Page 4 – Empire Building
  • Page 5 – The Foundations
  • Page 6 – Character Building
  • Page 7 – Real Inspiration
  • Page 8 – Giving Back
  • Page 9 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 59

Speaking Directly
  • Page 3 – ‘C’ Words
  • Page 4 – Speaking Directly
  • Page 5 – Direct in Current Context
  • Page 7 – Offer Alignment
  • Page 8 – Leveraging Technology
  • Page 9 – Integrated Communication Strategy
  • Page 11 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 58

Crunch Time for Wineries
  • Page 3 – Failure 40 Years in the Making
  • Page 4 – Making Decisions ‘Like a 28-Year-Old’
  • Page 5 – Profit First
  • Page 6 – Profit First (Or Not)
  • Page 7 – Impoverished Thinking
  • Page 8 – Devaluing Change
  • Page 9 – Making Change
  • Page 10 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 57

The Top 10 Mistakes made by Wine Businesses
  • Page 3 – The Top Ten Wine Business Mistakes
  • Page 12 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 56

The Power of Ideas
  • Page 3 – The Power of Ideas
  • Page 9 – Executing Abstract Ideas
  • Page 12 – Betterment
  • Page 13 – The Next Big Thing
  • Page 14 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 55

Wine Business Management in China
  • Page 3 – Distributor Management – The Concept
  • Page 4 – Different but the Same
  • Page 8 – Just Different?
  • Page 9 – The Same
  • Page 10 – Charity begins at home
  • Page 11 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 54

Wine Pros
  • Page 3 – The Whole Wine World
  • Page 4 – Sparkling Wine
  • Page 7 – White Wine
  • Page 9 – Red Wine
  • Page 11 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 53

The World’s Best Wine Brands
  • Page 3 – The Most Important Thing
  • Page 4 – Brand Building – One to Ten
  • Page 7 – Brands to Emulate
  • Page 14 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 52

The Seismic Shift taking place in wine preferences
  • Page 3 – The Essence of Strategy
  • Page 5 – Barbarians at the Gate
  • Page 6 – A Seismic Shift in Tastes
  • Page 12 – Turning up the Heat
  • Page 13 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 51

The Key to Success
  • Page 3 – Working with Success
  • Page 4 – Preparation
  • Page 5 – Planning
  • Page 7 – Profitability
  • Page 8 – Patience
  • Page 9 – People
  • Page 10 – The Top Ten Tips for Building a Better Wine Business
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