Mar 26, 2018 | Australian Wine Industry, New Zealand Wine Industry, South African Wine Industry, Wine Business, Wine Business Consulting, Wine Business Strategy, Wine Business Workshops, Wine Direct to Customer Research, Wine Paper
This time, we look at winery CRM. We discuss platforms, application, misuse and best practice. To read more click here.
Jan 5, 2018 | Australian Wine Industry, New Zealand Wine Industry, On-Premise Wine Research, South African Wine Industry, Wine Business, Wine Business Advice, Wine Business Consulting, Wine Business Opportunity, Wine Business Research, Wine Business Strategy, Wine Business Workshops, Wine Direct to Customer Research, Wine Paper
In this Paper, we look at the year in retrospect and the key lessons from 2017 in the Global Wine Business. Follow this link to read more.
Oct 3, 2017 | Australian Wine Industry, New Zealand Wine Industry, South African Wine Industry, Wine Business Consulting, Wine Business Research, Wine Direct to Customer Research
For the first time ever, more wineries in Australia, New Zealand and South Africa charge for tasting than do not. That is one of the key findings of our‘ Direct to Customer Benchmarking that has just now been completed. I really think that the University of...
Sep 14, 2017 | Australian Wine Industry, New Zealand Wine Industry, South African Wine Industry, Wine Business Research, Wine Direct to Customer Research
Our 2017 Direct to Customer Benchmarking is now in full swing. We compare regions across Australia, New Zealand and South Africa with US data to produce a comprehensive health check of direct to customer business. It’s a cost-effective way for you to gain powerful...
Jul 27, 2017 | Australian Wine Industry, New Zealand Wine Industry, On-Premise Wine Research, South African Wine Industry, Wine Business, Wine Business Advice, Wine Business Consulting, Wine Business Research, Wine Business Strategy, Wine Business Workshops, Wine Direct to Customer Research
So, what is it that we do again? Reading our most recent newsletters, newcomers to WBS might be forgiven for wondering. I established this business 15 years ago to help wine business owners build a better business. As far as I am aware, there is no other business...
Mar 28, 2017 | Australian Wine Industry, New Zealand Wine Industry, On-Premise Wine Research, South African Wine Industry, Wine Paper
Our Research shows that wine businesses in Australia, New Zealand and South Africa grew their revenue by 12%. during the year to June 2016. This is as good as we have seen it in the 14 years we have been operating. Find out what our latest market insights show us...
May 23, 2016 | Australian Wine Industry, New Zealand Wine Industry, South African Wine Industry, Uncategorized, Wine Business, Wine Business Advice, Wine Business Consulting, Wine Business Opportunity, Wine Business Research, Wine Business Strategy, Wine Direct to Customer Research, Wine Paper
What if you were given a million dollars to promote your brand? What would you do? Would you create a television campaign like McGuigan just have or would you hire yourself an agency to create some killer content designed to go viral on social media sending your brand...
Sep 24, 2015 | Australian Wine Industry, New Zealand Wine Industry, On-Premise Wine Research, South African Wine Industry, Uncategorized, Wine Business, Wine Business Advice, Wine Business Consulting, Wine Business Opportunity, Wine Business Research, Wine Business Strategy, Wine Business Workshops, Wine Direct to Customer Research
I recently held a DtC workshop for one of the leading Barossa Valley wine producers. Feeling inspired, one of their Senior Managers suggested that what they should be doing immediately is developing a set of measures and benchmarking them against their neighbors’...
Jul 22, 2015 | Wine Paper
Nothing is more important than understanding the shape of your opportunity as defined by market evolution, competition and your capabilities. That’s the theme of the Wine Paper 36 – Building a Better Dashboard. In it, we discuss where to look in relation...
Feb 13, 2015 | Australian Wine Industry, Wine Business, Wine Business Advice, Wine Business Research
This is a five point summary of actions that I believe to be critical to the success of the Australia wine brand during the next five years. 1. Acknowledge that there is a problem. There are still, in my view, far too many people in high ranking positions within the...
