Helping you to build a better
Wine Business

Welcome to Wine Business Solutions


Wine Business Solutions provides complete business performance improvement solutions to the wine industry.

We are focused on the four key drivers of business success:

  1. Strategy
  2. Finance
  3. Marketing
  4. Growth Management

Our consulting services, workshops, training and mentoring programs will help you to build a better wine business.

Peter McAtamney – Principal

In 2003, Peter founded Wine Business Solutions.

Peter holds and has held board and advisory board positions with Australian, New Zealand, South African and Spanish companies.

With 30 years experience in the business, Peter’s passion is helping wine business owners to build a better business.

Find out more about…

Our Workshops

2018 Workshops Filling Fast

Our Research

Including On-Premise and Direct to Customer

Our Services

Including Buying or Selling a Wine Business

The Wine Paper

Articles & Industry Insights

Free Tastings Bite the Dust

For the first time ever, more wineries in Australia, New Zealand and South Africa charge for tasting than do not. That is one of the key findings of  our' Direct to Customer Benchmarking that has just now been completed. I really think that the University of Central...

read more

2017 Direct to Customer Benchmarking Underway

Our 2017 Direct to Customer Benchmarking is now in full swing. We compare regions across Australia, New Zealand and South Africa with US data to produce a comprehensive health check of direct to customer business. It’s a cost-effective way for you to gain powerful...

read more

A great insight into our business and how we can make money doing what we love.

Mike Brown

Gemtree