Helping you to build a better
Wine Business

Welcome to Wine Business Solutions


Wine Business Solutions provides complete business performance improvement solutions to the wine industry.

We are focused on the four key drivers of business success:

  1. Strategy
  2. Finance
  3. Marketing
  4. Growth Management

Our consulting services, workshops, training and mentoring programs will help you to build a better wine business.

Peter McAtamney – Principal

In 2003, Peter founded Wine Business Solutions.

Peter holds and has held board and advisory board positions with Australian, New Zealand, South African and Spanish companies.

With 30 years experience in the business, Peter’s passion is helping wine business owners to build a better business.

Find out more about…

Our Workshops

2015 Workshop Series – Now Let’s Sell Some Wine!

Our Research

Including On-Premise and Direct to Customer

Our Services

Including Buying or Selling a Wine Business

The Wine Paper

Articles & Industry Insights

So what is it you do again?

We run the only private education for wine businesses owners and their senior management teams. We are just about to enrol the 1000th participant to attend a WBS workshop.

We have worked on Regional, State and National strategy for wine peak bodies across the globe.

In order to best inform our advice, we carry out original research into the On-Premise and Direct to Customer, the fastest growing channels for premium wine. We will shortly be expanding this offering significantly.

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Wine Businesses On The Rise in Australia, NZ and South Africa

Our Research shows that wine businesses in Australia, New Zealand and South Africa grew their revenue by 12%. during the year to June 2016. This is as good as we have seen it in the 14 years we have been operating. Find out what our latest market insights show us...

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Wine and Social Media

What if you were given a million dollars to promote your brand? What would you do? Would you create a television campaign like McGuigan just have or would you hire yourself an agency to create some killer content designed to go viral on social media sending your brand...

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A great insight into our business and how we can make money doing what we love.

Mike Brown

Gemtree