Wine Industry Digital Marketing Survey 2020

CRM for Wineries

This article (click the picture above and follow the link) appears in the February 2020 edition of the Australia NZ Grape Grower and Winemaker.It looks at the CRM challenge for wineries providing a summary of the tools that are out there for Australasian businesses along with a conceptual framework for managing a winery’s most important task – to create, manage and strengthen customer relationships.

 

 

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