The Wine Paper 18
Sink or Swim Time
- Page 3 – Export or Die?
- Page 4 – Selling to the Home Market
- Page 6 – Protecting Premium Wine Brands
- Page 11 – The Top Ten Tips for Building a Better Wine Business
PDF (2.62 MB)
The Wine Paper 17
Choosing your Channels
- Page 3 – Choosing your Channels – An Overview
- Page 4 – Making the List – A review of the On-Premise market
- Page 6 – Dancing with Gorillas – Dealing with the Chains
- Page 9 – Independents
- Page 9 – Online Retail
- Page 10 – Going the Direct Route – The state of play for direct to consumer marketers
- Page 11- How can we help ?
- Page 12 – The Top Ten Tips for Building a Better Wine Business
PDF (2.49 MB)
The Wine Paper 16
Reasons to be Cheerful…
- Page 3 – Have we hit bottom yet ? – Global Supply and Demand analysis.
- Page 10 – Cool es Cool – Regional Analysis
- Page 14 – How can we help?
- Page 16 – The Top Ten Tips for Building Better Wine Business.
PDF (487.75 KB)