The Wine Paper 18

Sink or Swim Time
  • Page 3 – Export or Die?
  • Page 4 – Selling to the Home Market
  • Page 6 – Protecting Premium Wine Brands
  • Page 11 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 17

Choosing your Channels
  • Page 3 – Choosing your Channels – An Overview
  • Page 4 – Making the List – A review of the On-Premise market
  • Page 6 – Dancing with Gorillas – Dealing with the Chains
  • Page 9 – Independents
  • Page 9 – Online Retail
  • Page 10 – Going the Direct Route – The state of play for direct to consumer marketers
  • Page 11- How can we help ?
  • Page 12 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 16

Reasons to be Cheerful…
  • Page 3 – Have we hit bottom yet ? – Global Supply and Demand analysis.
  • Page 10 – Cool es Cool – Regional Analysis
  • Page 14 – How can we help?
  • Page 16 – The Top Ten Tips for Building Better Wine Business.
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