The Wine Paper 77
In this Paper we discuss your most valuable asset, your wine brand’s home.
Page 3 – Home Sweet Home
Page 4 – Fit for Purpose
Page 8 – Customer Selection
Page 9 – Site Selection
Page 10 – The “Top Ten Tips” for Building a Better Wine Business
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The Wine Paper 76
Your Brand’s Bull’s Eye
Page 3 –Target Audience
Page 4 –Brand’s Story
Page 5 –Vision
Page 6 –Values
Page 7 –Brand Positioning
Page 8 – Category Membership
Page 9 – Being Distinctive
Page 10 – Your Offer, Brand Architecture and Communication Strategy
Page 11 – The “Top Ten Tips” for Building a Better Wine Business
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The Wine Paper 75
On Leadership
This time we discuss leadership in the context of the current crisis facing the Australian Wine Industry.
Page 3 – On Volcanism
Page 4 – What Leadership Looks Like
Page 7 – Sorting the Players Out
Page 8 – How do we Need to Play?
Page 10 – Leadership in Action
Page 11 – The “Top Ten Tips” for Building a Better Wine Business
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The Wine Paper 74
On-Premise Evolution
This time, we talk about rapid evolution in the Global On-Premise
Page 3 – On-Premise Opportunity
Page 4 – On-Premise Evolution
Page 5 – On-Premise Revolution
Page 7 – Why Italy Won
Page 8 – Why France is Winning
Page 9 – What’s Next?
Page 12 – The “Top Ten Tips” for Building a Better Wine Business
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The Wine Paper 73
Profiting Directly
This time, we talk about profiting from DtC Sales
Page 3 – The Set Up
Page 7 – People Power
Page 8 – Join the Club
Page 9 – Making it Happen
Page 10 – The “Top Ten Tips” for Building a Better Wine Business
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