The Wine Paper

The Wine Paper 67

The Great Opening Up

This time we look at the huge posibilities for wineries as the On-Premise and International travel open up again

• Page 3 – Off the Chain
  Page 4 – Changing the Model
  Page 6 – Extending the Model
  Page 7 – Changing Tastes, Hearts and Minds
  Page 10 – Lest We Forget
  Page 11 – The “Top Ten Tips” for Building Better Wine Businesses

The Wine Paper 66

Leveraging Insight

And they’re off’! Every year, at this time, it feels like all the best providers of free wine business intelligence,
globally, conspire to release their most important work all on the same day.

• Page 3 – Mining for Gold
• Page 5 – Avoiding Over-Reach
• Page 10 – The “Top Ten Tips” for Building Better Wine Businesses

The Wine Paper 65

Reaching Escape Velocity

This time we look at findings from our International DtC Benchmakring and US On-Premise Research

• Page 3 – We Made It!
• Page 4 – Behind the Success
• Page 5 – Contact
• Page 8 – Ignition
• Page 10 – Lift Off!
• Page 11 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 64

Winning The Wine War

In this paper we look at winning the hearts and minds of wine consumers

• Page 3 – Know Thy Enemy
• Page 5 – Know Thy Customer
• Page 10 – Know Thyself
• Page 11 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 63

Breaking the Mould

This time, we look a innovating the entire value chain.

• If it ain’t broke…
• Who wants to be a billionaire?
• Bottling Value
• Managing the value chain
• On and upwards
• Moving to the front
• Bringing it all together

The Wine Paper 62

Revive Reset Rebound

This time we take a look at the UK and US Wine Markets

• Page 3 – Revive – Reset – Rebound
• Page 4 – Anarchy in the UK?
• Page 8 – United States?
• Page 12 – Digitime
• Page 13 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 61

November 2020 – Stayin Alive

• FM4FW
• How Not to Make Money
• Valuing People
• Thinking Harder
• Outside Thinking
• Smarter Than You Think
• Keeping Faith
• The Top ten Tips for Building a Better Wine Business

The Wine Paper 60

Inspirational Figures

This time, we look at sources of inspiration in a time when inspiration is most needed.

• Page 3 – Golf, Bowls, Death
• Page 4 – Empire Building
• Page 5 – The Foundations
• Page 6 – Character Building
• Page 7 – Real Inspiration
• Page 8 – Giving Back
• Page 9 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 59

Speaking Directly

• Page 3 – ‘C’ Words
• Page 4 – Speaking Directly
• Page 5 – Direct in Current Context
• Page 7 – Offer Alignment
• Page 8 – Leveraging Technology
• Page 9 – Integrated Communication Strategy
• Page 11 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 58

Crunch Time for Wineries

• Page 3 – Failure 40 Years in the Making
• Page 4 – Making Decisions ‘Like a 28-Year-Old’
• Page 5 – Profit First
• Page 6 – Profit First (Or Not)
• Page 7 – Impoverished Thinking
• Page 8 – Devaluing Change
• Page 9 – Making Change
• Page 10 – The Top Ten Tips for Building a Better Wine Business