The Wine Paper 54

Wine Pros
  • Page 3 – The Whole Wine World
  • Page 4 – Sparkling Wine
  • Page 7 – White Wine
  • Page 9 – Red Wine
  • Page 11 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 53

The World’s Best Wine Brands
  • Page 3 – The Most Important Thing
  • Page 4 – Brand Building – One to Ten
  • Page 7 – Brands to Emulate
  • Page 14 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 52

The Seismic Shift taking place in wine preferences
  • Page 3 – The Essence of Strategy
  • Page 5 – Barbarians at the Gate
  • Page 6 – A Seismic Shift in Tastes
  • Page 12 – Turning up the Heat
  • Page 13 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 51

The Key to Success
  • Page 3 – Working with Success
  • Page 4 – Preparation
  • Page 5 – Planning
  • Page 7 – Profitability
  • Page 8 – Patience
  • Page 9 – People
  • Page 10 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 50

Trying to Understand it All
  • Page 3 – Taking Stock
  • Page 4 – What are we trying to understand?
  • Page 8 – Knowing where you’re going.
  • Page 10 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 49

CRM
  • Page 3 – Is there anything else?
  • Page 4 – Who are we talking to again?
  • Page 6 – When is CRM not CRM?
  • Page 7 – So what is it now then?
  • Page 8 – The Future
  • Page 9 – Getting it done
  • Page 10 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 48

Key Learning's from the last year
  • Page 3 – It’s about Money
  • Page 5 – It’s about Wine
  • Page 8 – It’s about Sales
  • Page 10 – It’s about You
  • Page 11 – The Top Ten Tips for Building a Better Wine Business
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PDF (568 KB)

The Wine Paper 47

DtC Benchmarking and The USA On-Premise
  • Page 3 – Direct Impact
  • Page 5 – Benchmarking Key Points
  • Page 6 – Managing you Country Brand in the US
  • Page 7 – New Zealand
  • Page 8 - Australia
  • Page 9 – South Africa
  • Page 10 – It’s all about Brands
  • Page 11 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 46

Inspiration, Innovation and Brand Building
  • Page 3 – Inspiration
  • Page 7 – Innovation
  • Page 10 – Brand Building
  • Page 13 – The Top Ten Tips for Building a Better Wine Business
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PDF (2 MB)

The Wine Paper 45

Buying or Selling a Wine Business
  • Page 3 – Is Now the Right Time?
  • Page 4 – The Top Three Things Buyers Look For
  • Page 8 – Ten Tips for Preparing your Business for Sale
  • Page 10 – The Top Ten Tips for Building a Better Wine Business
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PDF (732 KB)
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