The Wine Paper

The Wine Paper 65

Reaching Escape Velocity

This time we look at findings from our International DtC Benchmakring and US On-Premise Research

• Page 3 – We Made It!
• Page 4 – Behind the Success
• Page 5 – Contact
• Page 8 – Ignition
• Page 10 – Lift Off!
• Page 11 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 64

Winning The Wine War

In this paper we look at winning the hearts and minds of wine consumers

• Page 3 – Know Thy Enemy
• Page 5 – Know Thy Customer
• Page 10 – Know Thyself
• Page 11 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 63

Breaking the Mould

This time, we look a innovating the entire value chain.

• If it ain’t broke…
• Who wants to be a billionaire?
• Bottling Value
• Managing the value chain
• On and upwards
• Moving to the front
• Bringing it all together

The Wine Paper 62

Revive Reset Rebound

This time we take a look at the UK and US Wine Markets

• Page 3 – Revive – Reset – Rebound
• Page 4 – Anarchy in the UK?
• Page 8 – United States?
• Page 12 – Digitime
• Page 13 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 61

November 2020 – Stayin Alive

• FM4FW
• How Not to Make Money
• Valuing People
• Thinking Harder
• Outside Thinking
• Smarter Than You Think
• Keeping Faith
• The Top ten Tips for Building a Better Wine Business

The Wine Paper 60

Inspirational Figures

This time, we look at sources of inspiration in a time when inspiration is most needed.

• Page 3 – Golf, Bowls, Death
• Page 4 – Empire Building
• Page 5 – The Foundations
• Page 6 – Character Building
• Page 7 – Real Inspiration
• Page 8 – Giving Back
• Page 9 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 59

Speaking Directly

• Page 3 – ‘C’ Words
• Page 4 – Speaking Directly
• Page 5 – Direct in Current Context
• Page 7 – Offer Alignment
• Page 8 – Leveraging Technology
• Page 9 – Integrated Communication Strategy
• Page 11 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 58

Crunch Time for Wineries

• Page 3 – Failure 40 Years in the Making
• Page 4 – Making Decisions ‘Like a 28-Year-Old’
• Page 5 – Profit First
• Page 6 – Profit First (Or Not)
• Page 7 – Impoverished Thinking
• Page 8 – Devaluing Change
• Page 9 – Making Change
• Page 10 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 57

The Top 10 Mistakes made by Wine Businesses

• Page 3 – The Top Ten Wine Business Mistakes
• Page 12 – The Top Ten Tips for Building a Better Wine Business

The Wine Paper 56

The Power of Ideas

• Page 3 – The Power of Ideas
• Page 9 – Executing Abstract Ideas
• Page 12 – Betterment
• Page 13 – The Next Big Thing
• Page 14 – The Top Ten Tips for Building a Better Wine Business