The Wine Paper 37

Finding another gear
  • Page 3 – Becalmed
  • Page 5 – Taking the Blinkers Off
  • Page 8 – Turning on the Turbos
  • Page 9 – Optimising Capacity
  • Page 10 – Overdrive
  • Page 13 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 36

Building a Better Dashboard
  • Page 3 – Flying Blind
  • Page 7 – Turning out the Wing Mirrors
  • Page 8 – Building a Better Dashboard
  • Page 11 – Taking over the Steering
  • Page 13 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 35

The Winds of Change
  • Page 3 – A Once in a Generation Change?
  • Page 10 – A Giant Waving Red Flag
  • Page 11 – A Flashing Green Light
  • Page 13 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 34

Winning in the World’s Largest Wine Market
  • Page 3 – The Golden Age of Wine in the US?
  • Page 4 – What’s Hot and What’s Not?
  • Page 8 – What can we Learn from the US market?
  • Page 16 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 33

Now Let’s Sell Some Wine!
  • Page 3 – Now Let’s Sell Some Wine!
  • Page 4 – The Battlefront
  • Page 10 – Exchanged Fortunes
  • Page 12 – Thank You
  • Page 13 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 32

Gaining Competitive Advantage
  • Page 3 – Four Myths about Innovation
  • Page 6 – Cost as Competitive Advantage
  • Page 8 – Differentiation as Competitive Advantage
  • Page 11 – Other Sources of Competitive Advantage
  • Page 13 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 31

Building Strong Country Brands
  • Page 3 – What’s More Important?
  • Page 6 – Wine Grows Up
  • Page 10 – Wine that Tastes like Wine for People who like Wine
  • Page 14 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 30

The Price of Success
  • Page 3 – Money Matters
  • Page 4 – Ramping up Revenue
  • Page 6 – Pricing at a Premium
  • Page 8 – Managing your Mix
  • Page 9 – Daring to be Different
  • Page 10 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 29

Developing Winning Globally Strategy
  • Page 3 – On Herding Cats
  • Page 4 – Laddering Up
  • Page 9 – Fighting to Win
  • Page 11– The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 28

What Does Good Look Like?
  • Page 3 – Good, Great or Excellent?
  • Page 4 – The DtC Revolution
  • Page 7 – Sizing up Distributors
  • Page 9 – The Future of Wine Retailing
  • Page 11 – Hallmarks of a Great Wine Business
  • Page 12 – The Top Ten Tips for Building a Better Wine Business
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