The Wine Paper 8

Wine Marketing Australasia – Day 2
  • Page 3 – An accidental luxury brand?
  • Page 5 – Left brain wines
  • Page 8 – Meltdown and madness in the US?
  • Page 11 – What’s making the wine list?
  • Page 13 – Getting more from your Cellar Door
  • Page 18 – Where to now for Brand Australia
  • Page 21 – The Top Ten Tips for Building Better Wine Business
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PDF (1.78 MB)

The Wine Paper 7

Wine Marketing Australasia – Day 1
  • Page 3 – Introduction
  • Page 3 – Plenty of grapes, lots of opportunity?
  • Page 6 – [yellow tail] Delivering a global experiential brand platform
  • Page 9 – The McGuigan City Vineyard
  • Page 11 – Asian market opportunities
  • Page 14 – Alternative distribution channels
  • Page 16 – Global brand positioning
  • Page 20 – The Prof is in the tasting
  • Page 21 – The Top Ten Tips for Building Better Wine Business.
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PDF (4.17 MB)

The Wine Paper 6

Building a Better Wine Business
  • Domestic wine sales – How bad is it ?
  • Exports
  • US Market Update
  • UK Market Update
  • The “Top Ten Tips” for Building Better Wine Businesses
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PDF (854.25 KB)

The Wine Paper 5

Redefining your business model
  • So where are the best markets anyway?
  • Redefining your business model
  • Blowing open the hatches
  • The Top 10 tips for building a better wine business
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PDF (723.64 KB)

The Wine Paper 4

Smart Pricing

  • Can Wine Business Failure be Predicted ?
  • Hardys and Foster – Going Cheap?
  • Smart Pricing
  • Wine On Premise in the USA
  • The Top 10 tips for building a better wine business
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PDF (1.21 MB)

The Wine Paper 3

Selling your wine in the US
  • Selling your wine in the US – The keys to creating brands that cover current market opportunity.
  • The Grass is Browner – Time to reassess the Australian Market?
  • What Australia Drinks On Premise
  • Getting more from your Cellar Door
  • The Top 10 tips for building a better wine business
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PDF (2.80 MB)

The Wine Paper 2

The Price is Right?
  • The Price is Right? – Making Money in the Wine Business
  • What Women Want – who’s driving this business anyway?
  • The Top 10 tips for building a better wine business
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PDF (2.28 MB)

The Wine Paper 1

The Elephant and the Mouse
  • The Elephant and the Mouse – How the small and fast are beating the big and the lumbering
  • A Bull at the Gate – how consumer focused wine companies have outplayed traditional brands
  • Something to chew on…
  • The Top 10 tips for building a better wine business
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PDF (1.77 MB)
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