The Wine Paper 57

The Top 10 Mistakes made by Wine Businesses
  • Page 3 – The Top Ten Wine Business Mistakes
  • Page 12 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 56

The Power of Ideas
  • Page 3 – The Power of Ideas
  • Page 9 – Executing Abstract Ideas
  • Page 12 – Betterment
  • Page 13 – The Next Big Thing
  • Page 14 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 55

Wine Business Management in China
  • Page 3 – Distributor Management – The Concept
  • Page 4 – Different but the Same
  • Page 8 – Just Different?
  • Page 9 – The Same
  • Page 10 – Charity begins at home
  • Page 11 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 54

Wine Pros
  • Page 3 – The Whole Wine World
  • Page 4 – Sparkling Wine
  • Page 7 – White Wine
  • Page 9 – Red Wine
  • Page 11 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 53

The World’s Best Wine Brands
  • Page 3 – The Most Important Thing
  • Page 4 – Brand Building – One to Ten
  • Page 7 – Brands to Emulate
  • Page 14 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 52

The Seismic Shift taking place in wine preferences
  • Page 3 – The Essence of Strategy
  • Page 5 – Barbarians at the Gate
  • Page 6 – A Seismic Shift in Tastes
  • Page 12 – Turning up the Heat
  • Page 13 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 51

The Key to Success
  • Page 3 – Working with Success
  • Page 4 – Preparation
  • Page 5 – Planning
  • Page 7 – Profitability
  • Page 8 – Patience
  • Page 9 – People
  • Page 10 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 50

Trying to Understand it All
  • Page 3 – Taking Stock
  • Page 4 – What are we trying to understand?
  • Page 8 – Knowing where you’re going.
  • Page 10 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 49

CRM
  • Page 3 – Is there anything else?
  • Page 4 – Who are we talking to again?
  • Page 6 – When is CRM not CRM?
  • Page 7 – So what is it now then?
  • Page 8 – The Future
  • Page 9 – Getting it done
  • Page 10 – The Top Ten Tips for Building a Better Wine Business
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The Wine Paper 48

Key Learning’s from the last year
  • Page 3 – It’s about Money
  • Page 5 – It’s about Wine
  • Page 8 – It’s about Sales
  • Page 10 – It’s about You
  • Page 11 – The Top Ten Tips for Building a Better Wine Business
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