The Wine Paper

The Wine Paper 9

Preparing for a New Decade

• Page 3 – Wine in the next Decade – The best opportunities
• Page 6 – Do we have a brand yet? – The importance of regional branding
• Page 12 – What we have done / can we do
• Page 15 – The Top Ten Tips for Building Better Wine Busines

The Wine Paper 8

Wine Marketing Australasia – Day 2

• Page 3 – An accidental luxury brand?
• Page 5 – Left brain wines
• Page 8 – Meltdown and madness in the US?
• Page 11 – What’s making the wine list?
• Page 13 – Getting more from your Cellar Door
• Page 18 – Where to now for Brand Australia
• Page 21 – The Top Ten Tips for Building Better Wine Business

The Wine Paper 7

Wine Marketing Australasia – Day 1

• Page 3 – Introduction
• Page 3 – Plenty of grapes, lots of opportunity?
• Page 6 – [yellow tail] Delivering a global experiential brand platform
• Page 9 – The McGuigan City Vineyard
• Page 11 – Asian market opportunities
• Page 14 – Alternative distribution channels
• Page 16 – Global brand positioning
• Page 20 – The Prof is in the tasting
• Page 21 – The Top Ten Tips for Building Better Wine Business.

The Wine Paper 6

Building a Better Wine Business

• Domestic wine sales – How bad is it ?
• Exports
• US Market Update
• UK Market Update
• The “Top Ten Tips” for Building Better Wine Businesses

The Wine Paper 5

Redefining your business model

• So where are the best markets anyway?
• Redefining your business model
• Blowing open the hatches
• The Top 10 tips for building a better wine business

The Wine Paper 4

Smart Pricing

• Can Wine Business Failure be Predicted ?
• Hardys and Foster – Going Cheap?
• Smart Pricing
• Wine On Premise in the USA
• The Top 10 tips for building a better wine business

The Wine Paper 3

Selling your wine in the US

• Selling your wine in the US – The keys to creating brands that cover current market opportunity.
• The Grass is Browner – Time to reassess the Australian Market?
• What Australia Drinks On Premise
• Getting more from your Cellar Door
• The Top 10 tips for building a better wine business

The Wine Paper 2

The Price is Right?

• The Price is Right? – Making Money in the Wine Business
• What Women Want – who’s driving this business anyway?
• The Top 10 tips for building a better wine business

The Wine Paper 1

The Elephant and the Mouse

• The Elephant and the Mouse – How the small and fast are beating the big and the lumbering
• A Bull at the Gate – how consumer focused wine companies have outplayed traditional brands
• Something to chew on…
• The Top 10 tips for building a better wine business