New Zealand Wine Industry

The Great Opening Up

Emerging Opportunities for Wine Businesses in the On-Premise and in International Markets In our Wine Paper 67 We examine the incredible opportunity for wine businesses as the world opens up again to international visitors. We look at how to integrate wine, food and tourism strategy and extend into international markets. Read more here


It’s that time. That time when we’re all forced to stop for a few days, catch our breath, put a line under one year and start seriously planning for the next. Fortunately, that’s recognised by a number of the wine world’s leading providers of business intelligence. We’re all busy, so I thought it might be …


The World’s Best Wine Brands

Your brand is everything. It’s the only thing standing between your intended success and being traded as a commodity. So, even if you are not particularly enamoured with financial management, sales and marketing (and I bundle those three ideas together most deliberately) management of your brand’s strategy and your resulting brand equity is the single …

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The Keys to Wine Business Success

In this issue of the Wine Paper, we examine the enduring attributes of the most successful wine businesses. During our 15 years in operation, we have been privileged to work with some of the best wine producers, distributors, regional and national wine industry organisations on earth. Read more 

Free Tastings Bite the Dust

For the first time ever, more wineries in Australia, New Zealand and South Africa charge for tasting than do not. That is one of the key findings of  our‘ Direct to Customer Benchmarking that has just now been completed. I really think that the University of Central Florida’s Robin Back (Cousin of Charles Back of …

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2017 Direct to Customer Benchmarking Underway

Our 2017 Direct to Customer Benchmarking is now in full swing. We compare regions across Australia, New Zealand and South Africa with US data to produce a comprehensive health check of direct to customer business. It’s a cost-effective way for you to gain powerful insights into your most profitable sales channel. To participate is easy. …

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So what is it you do again?

We run the only private education for wine businesses owners and their senior management teams. We are just about to enrol the 1000th participant to attend a WBS workshop.

We have worked on Regional, State and National strategy for wine peak bodies across the globe.

In order to best inform our advice, we carry out original research into the On-Premise and Direct to Customer, the fastest growing channels for premium wine. We will shortly be expanding this offering significantly.

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