Wine and Social Media

What if you were given a million dollars to promote your brand? What would you do? Would you create a television campaign like McGuigan just have or would you hire yourself an agency to create some killer content designed to go viral on social media sending your brand...
Global Best Practice in DtC Sales

Global Best Practice in DtC Sales

I recently held a DtC workshop for one of the leading Barossa Valley wine producers. Feeling inspired, one of their Senior Managers suggested that what they should be doing immediately is developing a set of measures and benchmarking them against their neighbors’...