In this issue of the Wine Paper, we examine the enduring attributes of the most successful wine businesses. During our 15 years in operation, we have been privileged to work with some of the best wine producers, distributors, regional and national wine industry...
What if you were given a million dollars to promote your brand? What would you do? Would you create a television campaign like McGuigan just have or would you hire yourself an agency to create some killer content designed to go viral on social media sending your brand...
I recently held a DtC workshop for one of the leading Barossa Valley wine producers. Feeling inspired, one of their Senior Managers suggested that what they should be doing immediately is developing a set of measures and benchmarking them against their neighbors’...
Each year, WBS conducts research into the On-Premise in the UK and other markets. This year, as you would expect, the price of wine on UK wine lists has dropped. The average listed price for a bottle of wine is now below £40, down around 10% on a year ago. There are,...
