Wine Paper

The World’s Best Wine Brands

Your brand is everything. It’s the only thing standing between your intended success and being traded as a commodity. So, even if you are not particularly enamoured with financial management, sales and marketing (and I bundle those three ideas together most deliberately) management of your brand’s strategy and your resulting brand equity is the single …

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The Keys to Wine Business Success

In this issue of the Wine Paper, we examine the enduring attributes of the most successful wine businesses. During our 15 years in operation, we have been privileged to work with some of the best wine producers, distributors, regional and national wine industry organisations on earth. Read more 

Wine Businesses On The Rise in Australia, NZ and South Africa

Our Research shows that wine businesses in Australia, New Zealand and South Africa grew their revenue by 12%. during the year to June 2016. This is as good as we have seen it in the 14 years we have been operating. Find out what our latest market insights show us about winning competitive strategy for …

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Wine and Social Media

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] What if you were given a million dollars to promote your brand? What would you do? Would you create a television campaign like McGuigan just have or would you hire yourself an agency to create some killer content designed to go viral on social media sending your …

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Building a Better Dashboard

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Nothing is more important than understanding the shape of your opportunity as defined by market evolution, competition and your capabilities. That’s the theme of the Wine Paper 36 – Building a Better Dashboard. In it, we discuss where to look in relation to the profit pools for the …

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