The Wine Paper 77
In this Paper we discuss your most valuable asset, your wine brand’s home. Follow this link to read more.
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The Great Opening Up
Emerging Opportunities for Wine Businesses in the On-Premise and in International Markets In our Wine Paper 67 We examine the incredible opportunity for wine businesses as the world opens up again to international visitors. We look at how to integrate wine, food and tourism strategy and extend into international markets. Read more here
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CRM for Wineries
This articale looks at CRM for wineries. It provides a summary of what’s out there to help wineries create, manage and strengthen customer relationships.
The Keys to Wine Business Success
In this issue of the Wine Paper, we examine the enduring attributes of the most successful wine businesses. During our 15 years in operation, we have been privileged to work with some of the best wine producers, distributors, regional and national wine industry organisations on earth. Read more
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Wine and Social Media
What if you were given a million dollars to promote your brand? What would you do? Would you create a television campaign like McGuigan just have or would you hire yourself an agency to create some killer content designed to go viral on social media sending your brand into the popular culture stratosphere? If you
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Global Best Practice in DtC Sales
What the world’s best practitioners in Direct to Consumer wine sales do so well
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