May 23, 2016 | Australian Wine Industry, New Zealand Wine Industry, South African Wine Industry, Uncategorized, Wine Business, Wine Business Advice, Wine Business Consulting, Wine Business Opportunity, Wine Business Research, Wine Business Strategy, Wine Direct to Customer Research, Wine Paper
What if you were given a million dollars to promote your brand? What would you do? Would you create a television campaign like McGuigan just have or would you hire yourself an agency to create some killer content designed to go viral on social media sending your brand... 
Sep 24, 2015 | Australian Wine Industry, New Zealand Wine Industry, On-Premise Wine Research, South African Wine Industry, Uncategorized, Wine Business, Wine Business Advice, Wine Business Consulting, Wine Business Opportunity, Wine Business Research, Wine Business Strategy, Wine Business Workshops, Wine Direct to Customer Research
I recently held a DtC workshop for one of the leading Barossa Valley wine producers. Feeling inspired, one of their Senior Managers suggested that what they should be doing immediately is developing a set of measures and benchmarking them against their neighbors’...Feb 13, 2015 | Australian Wine Industry, Wine Business, Wine Business Advice, Wine Business Research
This is a five point summary of actions that I believe to be critical to the success of the Australia wine brand during the next five years. 1. Acknowledge that there is a problem. There are still, in my view, far too many people in high ranking positions within the...Mar 26, 2014 | On-Premise Wine Research, Wine Business Research
Could there be anything less fit for purpose than a wine list? You know the drill. The waiter arrives with the bread, the water and the list. You open it and your heart sinks. Whilst you may perhaps know half of the suppliers after a lifetime working in the industry,...Sep 3, 2012 | New Zealand Wine Industry, Wine Business Research
I recently received this question from NZ journalist Lee Suckling: I’m writing an article about the reputation of New Zealand wines internationally, specific to buyers, restaurateurs, and consumers themselves (rather than the professional palates and awards...Dec 10, 2010 | On-Premise Wine Research, Wine Business Opportunity, Wine Business Research
Each year, WBS conducts research into the On-Premise in the UK and other markets. This year, as you would expect, the price of wine on UK wine lists has dropped. The average listed price for a bottle of wine is now below £40, down around 10% on a year ago. There are,...