Wine Business Solution’s Direct to Customer Benchmarking Survey is now underway.

This now the second year the research has been undertaken. It is designed to measure the importance of this fastest growing path to market, one that is normally eight to ten times more profitable than selling through three tiers of distribution.

The project is being supported by Wine Australia.

The research looks at all of the different components of Direct to Customer sales including cellar door, club sales, web sales, sales through third party telemarketers as well as third party online retailers.

Last year, survey participants derived 18% of their revenue from direct channels and this grew 20% between 2011 and 2012.

All information is held in complete confidence. Only aggregate information is analyzed and reported upon.

To participate in the survey, simply follow this link http://svy.mk/15u68TF Survey participants receive $100 off the price of the finished report if they wish to purchase.

WBS principal, Peter McAtamney will be traveling around Australia from next week with the Finlayson’s Roadshow and will host the Savour panel session on Direct to Customer. For more information contact peter@winebuisnesssolutions.com.au