So what is it you do again?

So, what is it that we do again?

Reading our most recent newsletters, newcomers to WBS might be forgiven for wondering.

I established this business 15 years ago to help wine business owners build a better business.

As far as I am aware, there is no other business across the Southern Hemisphere where that is the exclusive focus.

It wasn’t easy to start. It required having a multifaceted offer and working across multiple markets, just to have a sustainable business.

Do date, we have client files on over 200 wine businesses who have paid for our consulting services spanning all regions of Australia, New Zealand and South Africa.

We have an increasing number of European and Global Clients. It’s a great privilege to be able to gain insight into how both common and unique challenges get met and overcome around the wine world.

We run the only private education for wine businesses owners and their senior management teams. We are just about to enrol the 1000th participant to attend a WBS workshop.

We have worked on Regional, State and National strategy for wine peak bodies across the globe.

In order to best inform our advice, we carry out original research into the On-Premise and Direct to Customer, the fastest growing channels for premium wine. We will shortly be expanding this offering significantly.

And I have been lucky enough to have the chance to speak at most major wine conferences around the world.

But what is this all for?

We hope that this puts us in the best possible position to be able to help you make key strategic decisions.

Where our most successful clients get best value is through regular meetings over a sustained period. Some are now so familiar with us that they don’t even bother sending us briefing notes beforehand.

They simply get me in a room and use me as a kind of ideas ‘punching bag’. If I were working with consultants on my own business (many of our best clients are or were consultants) that is what I would be doing…

The joy of this job, for me, is being pushed to your absolute limit. When you think you have the answers, there is invariably a need to try harder.

Getting the absolute best for clients is about getting everyone to extend themselves, getting the whole team’s best inputs, wrestling with ideas and innovating answers.

For that reason, I can honestly say that in 15 years, no two businesses end up with the same ‘solutions’.

It’s been an incredible journey. Better than I ever imagined. We’re here to help you. So please do be in touch.

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