New Zealand Wine Industry

So what is it you do again?

Wine Business Strategy, Australian Wine Industry, New Zealand Wine Industry, On-Premise Wine Research, South African Wine Industry, Wine Business, Wine Business Advice, Wine Business Consulting, Wine Business Research, Wine Business Workshops, Wine Direct to Customer Research / By

We run the only private education for wine businesses owners and their senior management teams. We are just about to enrol the 1000th participant to attend a WBS workshop.

We have worked on Regional, State and National strategy for wine peak bodies across the globe.

In order to best inform our advice, we carry out original research into the On-Premise and Direct to Customer, the fastest growing channels for premium wine. We will shortly be expanding this offering significantly.

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Wine Businesses On The Rise in Australia, NZ and South Africa

Australian Wine Industry, New Zealand Wine Industry, On-Premise Wine Research, South African Wine Industry, Wine Paper / By

Our Research shows that wine businesses in Australia, New Zealand and South Africa grew their revenue by 12%. during the year to June 2016. This is as good as we have seen it in the 14 years we have been operating. Find out what our latest market insights show us about winning competitive strategy for

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Wine and Social Media

Wine Direct to Customer Research, Australian Wine Industry, New Zealand Wine Industry, South African Wine Industry, Uncategorized, Wine Business, Wine Business Advice, Wine Business Consulting, Wine Business Opportunity, Wine Business Research, Wine Business Strategy, Wine Paper / By

What if you were given a million dollars to promote your brand? What would you do? Would you create a television campaign like McGuigan just have or would you hire yourself an agency to create some killer content designed to go viral on social media sending your brand into the popular culture stratosphere? If you

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Global Best Practice in DtC Sales

Australian Wine Industry, New Zealand Wine Industry, On-Premise Wine Research, South African Wine Industry, Uncategorized, Wine Business, Wine Business Advice, Wine Business Consulting, Wine Business Opportunity, Wine Business Research, Wine Business Strategy, Wine Business Workshops, Wine Direct to Customer Research / By

What the world’s best practitioners in Direct to Consumer wine sales do so well

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What will the New Zealand Wine Industry look like in 40 years time?

New Zealand Wine Industry, Wine Business / By

That was the question asked of me by Tessa Nicholson of NZ Winegrower magazine. If clients look to put together business plans that extend past 3 years, I usually suggest that they not to waste their time. Years 4 and 5 onwards typically descend into extrapolation and pure guess work as the mountain of things

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True Perceptions of New Zealand Wines Overseas

New Zealand Wine Industry, Wine Business Research / By

 recently received this question from NZ journalist Lee Suckling: I’m writing an article about the reputation of New Zealand wines internationally, specific to buyers, restaurateurs, and consumers themselves (rather than the professional palates and awards teams). A Kiwi distributor sent me the following outline of her experience in Northern Europe, Asia and the USA. Re: the “TRUE

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