Our Research shows that wine businesses in Australia, New Zealand and South Africa grew their revenue by 12%. during the year to June 2016. This is as good as we have seen it in the 14 years we have been operating. Find out what our latest market insights show us about winning competitive strategy for […]
Wine Businesses On The Rise in Australia, NZ and South Africa Read More »
What if you were given a million dollars to promote your brand? What would you do? Would you create a television campaign like McGuigan just have or would you hire yourself an agency to create some killer content designed to go viral on social media sending your brand into the popular culture stratosphere? If you
Wine and Social Media Read More »
What the world’s best practitioners in Direct to Consumer wine sales do so well
Global Best Practice in DtC Sales Read More »
That was the question asked of me by Tessa Nicholson of NZ Winegrower magazine. If clients look to put together business plans that extend past 3 years, I usually suggest that they not to waste their time. Years 4 and 5 onwards typically descend into extrapolation and pure guess work as the mountain of things
What will the New Zealand Wine Industry look like in 40 years time? Read More »
recently received this question from NZ journalist Lee Suckling: I’m writing an article about the reputation of New Zealand wines internationally, specific to buyers, restaurateurs, and consumers themselves (rather than the professional palates and awards teams). A Kiwi distributor sent me the following outline of her experience in Northern Europe, Asia and the USA. Re: the “TRUE
True Perceptions of New Zealand Wines Overseas Read More »
I was recently invited to give a key note speech at the Bragato Conference in Auckland. I was asked to sum up global supply and demand and to give a view as to when the oversupply situation might correct itself. Probably the most poignant moment in the conference for me was seeing the somewhat anguished
New Zealand – The Path Ahead Read More »
When I asked a good friend of my mine the other day “how’s it going?”, his reply – “the worst I have ever seen it” – was no throw away line… Things are really tough out there. Large distributors have given away all of their and their clients’ A & P as well as what is left of
