New Zealand Wine Industry

Wine and Social Media

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] What if you were given a million dollars to promote your brand? What would you do? Would you create a television campaign like McGuigan just have or would you hire yourself an agency to create some killer content designed to go viral on social media sending your …

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What will the New Zealand Wine Industry look like in 40 years time?

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] That was the question asked of me by Tessa Nicholson of NZ Winegrower magazine. If clients look to put together business plans that extend past 3 years, I usually suggest that they not to waste their time. Years 4 and 5 onwards typically descend into extrapolation and …

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True Perceptions of New Zealand Wines Overseas

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] I recently received this question from NZ journalist Lee Suckling: I’m writing an article about the reputation of New Zealand wines internationally, specific to buyers, restaurateurs, and consumers themselves (rather than the professional palates and awards teams). A Kiwi distributor sent me the following outline of her experience in …

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New Zealand – The Path Ahead

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] I was recently invited to give a key note speech at the Bragato Conference in Auckland. I was asked to sum up global supply and demand and to give a view as to when the oversupply situation might correct itself. Probably the most poignant moment in the …

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Forks in the Road

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] When I asked a good friend of my mine the other day “how’s it going?”, his reply – “the worst I have ever seen it” – was no throw away line… Things are really tough out there. Large distributors have given away all of their and their …

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