Year: 2013

Brand Australia – A Way Forward

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] It has been truly awful sitting on the sideline watching the Australian wine industry tear itself to pieces over the reform of WET (Wine Equalisation Tax). On the one hand, I do have sympathy for those who have invested in assets, have to figure them into their …

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New Wine Industry Direct to Customer Research

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Wine Business Solution’s Direct to Customer Benchmarking Survey is now underway. This now the second year the research has been undertaken. It is designed to measure the importance of this fastest growing path to market, one that is normally eight to ten times more profitable than selling …

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What will the New Zealand Wine Industry look like in 40 years time?

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] That was the question asked of me by Tessa Nicholson of NZ Winegrower magazine. If clients look to put together business plans that extend past 3 years, I usually suggest that they not to waste their time. Years 4 and 5 onwards typically descend into extrapolation and …

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Optimise your Wine Business

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] It’s that time of the year again when we prepare to go on the road with our Workshop series. After the overwhelmingly positive response we received last year and as a result of the survey of customers to which 128 of you responded, we’re going to be …

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