What if you were given a million dollars to promote your brand? What would you do? Would you create a television campaign like McGuigan just have or would you hire yourself an agency to create some killer content designed to go viral on social media sending your brand into the popular culture stratosphere? If you […]
Wine and Social Media Read More »
What the world’s best practitioners in Direct to Consumer wine sales do so well
Global Best Practice in DtC Sales Read More »
Unbeknownst to many in the wine trade, a quiet revolution has taken place following the 2008 GFC. Many smaller wine businesses have completely reinvented their business models targeting direct to consumer sales. In a new report released this week – Taking the Direct Route 2014 – we revealed that wineries in Australia, New Zealand and
Direct to Customer more than Half of Revenue for Small to Medium Wineries Read More »
Wine Business Solution’s Direct to Customer Benchmarking Survey is now underway. This now the second year the research has been undertaken. It is designed to measure the importance of this fastest growing path to market, one that is normally eight to ten times more profitable than selling through three tiers of distribution. The project is being supported
New Wine Industry Direct to Customer Research Read More »
