What if you were given a million dollars to promote your brand? What would you do? Would you create a television campaign like McGuigan just have or would you hire yourself an agency to create some killer content designed to go viral on social media sending your brand...
I recently held a DtC workshop for one of the leading Barossa Valley wine producers. Feeling inspired, one of their Senior Managers suggested that what they should be doing immediately is developing a set of measures and benchmarking them against their neighbors’...
Nothing is more important than understanding the shape of your opportunity as defined by market evolution, competition and your capabilities. That’s the theme of the Wine Paper 36 – Building a Better Dashboard. In it, we discuss where to look in relation...
This is a five point summary of actions that I believe to be critical to the success of the Australia wine brand during the next five years. 1. Acknowledge that there is a problem. There are still, in my view, far too many people in high ranking positions within the...
Unbeknownst to many in the wine trade, a quiet revolution has taken place following the 2008 GFC. Many smaller wine businesses have completely reinvented their business models targeting direct to consumer sales. In a new report released this week – Taking the Direct...
Could there be anything less fit for purpose than a wine list? You know the drill. The waiter arrives with the bread, the water and the list. You open it and your heart sinks. Whilst you may perhaps know half of the suppliers after a lifetime working in the industry,...
It has been truly awful sitting on the sideline watching the Australian wine industry tear itself to pieces over the reform of WET (Wine Equalisation Tax). On the one hand, I do have sympathy for those who have invested in assets, have to figure them into their cost...
Wine Business Solution’s Direct to Customer Benchmarking Survey is now underway. This now the second year the research has been undertaken. It is designed to measure the importance of this fastest growing path to market, one that is normally eight to ten times more...
That was the question asked of me by Tessa Nicholson of NZ Winegrower magazine. If clients look to put together business plans that extend past 3 years, I usually suggest that they not to waste their time. Years 4 and 5 onwards typically descend into extrapolation and...
It’s that time of the year again when we prepare to go on the road with our Workshop series. After the overwhelmingly positive response we received last year and as a result of the survey of customers to which 128 of you responded, we’re going to be building upon the...
