[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] What if you were given a million dollars to promote your brand? What would you do? Would you create a television campaign like McGuigan just have or would you hire yourself an agency to create some killer content designed to go viral on social media sending your …
What the world’s best practitioners in Direct to Consumer wine sales do so well
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Nothing is more important than understanding the shape of your opportunity as defined by market evolution, competition and your capabilities. That’s the theme of the Wine Paper 36 – Building a Better Dashboard. In it, we discuss where to look in relation to the profit pools for the …
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text background_layout=”light” text_orientation=”left” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.71″] This is a five point summary of actions that I believe to be critical to the success of the Australia wine brand during the next five years. 1. Acknowledge that there is a problem. There are still, in my view, far too many people in …
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Unbeknownst to many in the wine trade, a quiet revolution has taken place following the 2008 GFC. Many smaller wine businesses have completely reinvented their business models targeting direct to consumer sales. In a new report released this week – Taking the Direct Route 2014 – we …
Direct to Customer more than Half of Revenue for Small to Medium Wineries Read More »
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Could there be anything less fit for purpose than a wine list? You know the drill. The waiter arrives with the bread, the water and the list. You open it and your heart sinks. Whilst you may perhaps know half of the suppliers after a lifetime working …
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] It has been truly awful sitting on the sideline watching the Australian wine industry tear itself to pieces over the reform of WET (Wine Equalisation Tax). On the one hand, I do have sympathy for those who have invested in assets, have to figure them into their …
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Wine Business Solution’s Direct to Customer Benchmarking Survey is now underway. This now the second year the research has been undertaken. It is designed to measure the importance of this fastest growing path to market, one that is normally eight to ten times more profitable than selling …
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] That was the question asked of me by Tessa Nicholson of NZ Winegrower magazine. If clients look to put together business plans that extend past 3 years, I usually suggest that they not to waste their time. Years 4 and 5 onwards typically descend into extrapolation and …
What will the New Zealand Wine Industry look like in 40 years time? Read More »
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] It’s that time of the year again when we prepare to go on the road with our Workshop series. After the overwhelmingly positive response we received last year and as a result of the survey of customers to which 128 of you responded, we’re going to be …
