Australian Wine Industry

5 Points for the 5 Year Plan

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text background_layout=”light” text_orientation=”left” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.71″] This is a five point summary of actions that I believe to be critical to the success of the Australia wine brand during the next five years. 1. Acknowledge that there is a problem. There are still, in my view, far too many people in …

5 Points for the 5 Year Plan Read More »

Direct to Customer more than Half of Revenue for Small to Medium Wineries

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Unbeknownst to many in the wine trade, a quiet revolution has taken place following the 2008 GFC. Many smaller wine businesses have completely reinvented their business models targeting direct to consumer sales. In a new report released this week – Taking the Direct Route 2014 – we …

Direct to Customer more than Half of Revenue for Small to Medium Wineries Read More »

Brand Australia – A Way Forward

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] It has been truly awful sitting on the sideline watching the Australian wine industry tear itself to pieces over the reform of WET (Wine Equalisation Tax). On the one hand, I do have sympathy for those who have invested in assets, have to figure them into their …

Brand Australia – A Way Forward Read More »

New Wine Industry Direct to Customer Research

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Wine Business Solution’s Direct to Customer Benchmarking Survey is now underway. This now the second year the research has been undertaken. It is designed to measure the importance of this fastest growing path to market, one that is normally eight to ten times more profitable than selling …

New Wine Industry Direct to Customer Research Read More »

Optimise your Wine Business

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] It’s that time of the year again when we prepare to go on the road with our Workshop series. After the overwhelmingly positive response we received last year and as a result of the survey of customers to which 128 of you responded, we’re going to be …

Optimise your Wine Business Read More »

Scroll to Top