Jul 27, 2017 | Australian Wine Industry, New Zealand Wine Industry, On-Premise Wine Research, South African Wine Industry, Wine Business, Wine Business Advice, Wine Business Consulting, Wine Business Research, Wine Business Strategy, Wine Business Workshops, Wine Direct to Customer Research
So, what is it that we do again? Reading our most recent newsletters, newcomers to WBS might be forgiven for wondering. I established this business 15 years ago to help wine business owners build a better business. As far as I am aware, there is no other business...May 23, 2016 | Australian Wine Industry, New Zealand Wine Industry, South African Wine Industry, Uncategorized, Wine Business, Wine Business Advice, Wine Business Consulting, Wine Business Opportunity, Wine Business Research, Wine Business Strategy, Wine Direct to Customer Research, Wine Paper
What if you were given a million dollars to promote your brand? What would you do? Would you create a television campaign like McGuigan just have or would you hire yourself an agency to create some killer content designed to go viral on social media sending your brand... 
Sep 24, 2015 | Australian Wine Industry, New Zealand Wine Industry, On-Premise Wine Research, South African Wine Industry, Uncategorized, Wine Business, Wine Business Advice, Wine Business Consulting, Wine Business Opportunity, Wine Business Research, Wine Business Strategy, Wine Business Workshops, Wine Direct to Customer Research
I recently held a DtC workshop for one of the leading Barossa Valley wine producers. Feeling inspired, one of their Senior Managers suggested that what they should be doing immediately is developing a set of measures and benchmarking them against their neighbors’...Feb 13, 2015 | Australian Wine Industry, Wine Business, Wine Business Advice, Wine Business Research
This is a five point summary of actions that I believe to be critical to the success of the Australia wine brand during the next five years. 1. Acknowledge that there is a problem. There are still, in my view, far too many people in high ranking positions within the...Oct 30, 2014 | Australian Wine Industry, Wine Business, Wine Direct to Customer Research
Unbeknownst to many in the wine trade, a quiet revolution has taken place following the 2008 GFC. Many smaller wine businesses have completely reinvented their business models targeting direct to consumer sales. In a new report released this week – Taking the Direct...Mar 26, 2014 | On-Premise Wine Research, Wine Business Research
Could there be anything less fit for purpose than a wine list? You know the drill. The waiter arrives with the bread, the water and the list. You open it and your heart sinks. Whilst you may perhaps know half of the suppliers after a lifetime working in the industry,...