Wine Business Solution’s Direct to Customer Benchmarking Survey is now underway. This now the second year the research has been undertaken. It is designed to measure the importance of this fastest growing path to market, one that is normally eight to ten times more profitable than selling through three tiers of distribution. The project is being supported […]
New Wine Industry Direct to Customer Research Read More »
That was the question asked of me by Tessa Nicholson of NZ Winegrower magazine. If clients look to put together business plans that extend past 3 years, I usually suggest that they not to waste their time. Years 4 and 5 onwards typically descend into extrapolation and pure guess work as the mountain of things
What will the New Zealand Wine Industry look like in 40 years time? Read More »
It’s that time of the year again when we prepare to go on the road with our Workshop series. After the overwhelmingly positive response we received last year and as a result of the survey of customers to which 128 of you responded, we’re going to be building upon the theme of dealing with vastly changed
Optimise your Wine Business Read More »
recently received this question from NZ journalist Lee Suckling: I’m writing an article about the reputation of New Zealand wines internationally, specific to buyers, restaurateurs, and consumers themselves (rather than the professional palates and awards teams). A Kiwi distributor sent me the following outline of her experience in Northern Europe, Asia and the USA. Re: the “TRUE
True Perceptions of New Zealand Wines Overseas Read More »
2011/12 was a very good year for our little business. My wife and I were therefore able to take a month off in Europe and really enjoy it. Whilst the break was always only ever intended as a holiday, inevitably, a lot of it somehow concerned wine and wine people. It is a very interesting
What I learned on my Holidays… Read More »
In mid-2007, Citigroup’s Andy Bowley correctly identified that Australia was absolutely ripe for expansion of own label. No other major market on earth (with the possible exception of Portugal and New Zealand not shown of this chart) has such concentration of buying power amongst its leading supermarkets. At the same time, the penetration of private
Private Label – Gear Up or Get Out? Read More »
I was recently invited to give a key note speech at the Bragato Conference in Auckland. I was asked to sum up global supply and demand and to give a view as to when the oversupply situation might correct itself. Probably the most poignant moment in the conference for me was seeing the somewhat anguished
New Zealand – The Path Ahead Read More »
Each year, WBS conducts research into the On-Premise in the UK and other markets. This year, as you would expect, the price of wine on UK wine lists has dropped. The average listed price for a bottle of wine is now below £40, down around 10% on a year ago. There are, however, some huge
On-Premise Opportunity Read More »
When I asked a good friend of my mine the other day “how’s it going?”, his reply – “the worst I have ever seen it” – was no throw away line… Things are really tough out there. Large distributors have given away all of their and their clients’ A & P as well as what is left of
